Visual communication is one of the most powerful tools an organization can have. It can help increase clarity, efficiency, engagement and memorability. This program explores basics of what all design students learn to become effective visual communicators. No drawing skills needed just willingness to learn, think & practice. No computer needed for this course, just some paper & pen/pencil. We will learn design principles and elements & how to apply them to create flyers, brochures, website graphics and more. This program will focus on use of text in layout, font choices, colors, readability and why it matters. Principles & Elements are used in all aspects of design whether it is fine arts, visual communication, photography and web. We will also touch on basics of copyright. By understanding how to use the principles & elements of design and to think like a designer, you will create more effective professional materials for your patrons no matter the tools you use.
