Market your collection more successfully! Make inclusive and exciting displays and booklists that your customers want to engage with! Using an EDI lens and a focus on customer relevancy, libraries can make booklists and displays that increase discoverability, improve readers advisory, and boost circulation. This program will talk about the benefits of creating custom booklists and walk participants through the hows and whys of building, maintaining, and displaying these powerful marketing tools. It will also include an overview of creating display guidelines to help set your library’s standard for physical and digital displays.
