Libraries in the United States are under threat from a powerful and well-funded far right coalition that is increasingly outmatching library advocates in the battle for the hearts and minds of the American public. The rhetoric being employed by these groups is both dangerous and highly effective— rooted in the kind of blatant lies that can only be described as disinformation, and in the emotional manipulation that categorizes some of the most malicious and effective propaganda. This session shares emerging research, and practical considerations, related to the ethics of political communications strategies that could be used in defense of libraries.